3 Ways To Be Effectively Persistent
Following up on leads is a necessary evil. Some people will tell you that it takes at least 11 phone calls to gain a prospective lead and others will advise you to send out daily e-mails reminders. However, both of those techniques are bound to get your number and e-mail address blocked. So how can you be persistent and effective at the same time? We’ve got some tips for you:
1. Space It Out
Persistent doesn’t mean call or e-mail every single day. It means being consistent. When you have a prospective lead, think of it like a date. You don’t want to call them too soon or wait too long. The classic 3-day rule is a good one to follow. Also, consider your targeted lead – what is their week like? Chances are catching them at 4:30 PM on a Friday isn’t a good idea. Aim for early to min-week for any inquiries and keep it short! Just a simple reminder will do. Here’s a great opener, “Hi there, just wanted to give you a quick call to touch base on our conversation the other day, did you have any questions for me?”
2. Get Creative
This doesn’t mean sending letters filled with confetti or a singing telegram – it means do some research. Again, think of it like a date – think of a common interest and then work business into it. For example, perhaps your prospective client enjoys a game of golf. Hit the driving range with them! Blow off some steam! And then when you get a rapport going, build up to asking for their business.
3. Be Humble
Contrary to what The Wolf of Wall Street would have you believe, being overly aggressive and over confident is not the way to gain a lead. Be friendly and polite, these are qualities that aren’t often found anymore. Follow up to an e-mail like so, “Good Afternoon, how are you? I’m wondering if you’ve had a moment to take a look at the proposal I sent you in my previous e-mail. Take your time and get back to me when you have a few minutes to chat. Kind Regards, ” Trust us on this one, politeness never hurt anybody.
Do you have any tips for being effectively persistent? We want to hear from you!
