4 Ways Subscription Businesses Are Growing
You may have heard the excited whispers of your neighbors, coworkers, and friends and their subscription boxes. What exactly are they all talking about? It’s the newest and hottest market to get into – no storefront needed – just a great website along with supply and demand. It’s the age of subscription:
[success] 1. Niche Markets [/success]
The elusive niche market is every business owner’s dream and subscription companies have finally found a way for their niche market to come to them. Take Kiwi Crate for example – it’s the ideal monthly subscription box for parents who work from home. It’s simply a box of crafts and fun activities for your kids to do. Each month you’ll receive a new box and keep your little ones occupied with activities that are suited for whatever age they may be. All parents are busy and Kiwi Crate knows that, so having the activities come straight to their customers’ doors is exactly how they got their niche market.
[success] 2. Personalization [/success]
Subscription company Truck Club knows that sometimes young guys just don’t know how to dress for certain situations like job interviews, first dates, or a company picnic. By conducting mini interviews via Skype with a personal stylist and gathering all the necessary information from their clients, Truck Club sends subscribers personalized boxes filled with outfits for them to try on. They pay for what they keep and what they don’t like, they simply send back. By giving their clients options, Trunk Club is more suited to each person’s individual needs.
[success]3. New Experiences [/success]
The point of subscription boxes is that they come directly to your home. You don’t have to go through trial and error to find what you want or get introduced into new and exciting things – now those experiences come to you. A great example is Foodzie, a monthly box for food lovers who want to expand their palettes and want a little adventure. Each box is filled with flavors from around the world and chances are, you’ll never get the same thing twice!
[success]4. It’s A Treat [/success]
Something that subscription boxes have attached to them is the inherent feeling of anticipation. Once you’re hooked on a subscription box, you start to look forward to the next delivery! One of the first companies to really take advantage of this was BirchBox, offering their customers sample sizes of makeup, skin treatments, and so much more. People won’t feel bad about treating themselves to a little luxury, after all, it’s only once a month.
What are some of your favorite subscription boxes? Tell us below!
