Search engine giants, Google and Yahoo have joined forces. Many are speculating that Yahoo will terminate its search ad partnership with Microsoft because they have now struck up a deal with Google to have unsold ad space “sold” to Google and split the revenue from the sales. While many raise their eyebrows at this union – after all, aren’t Yahoo and Google supposed to be mortal enemies? – in a financial frame of mind, it makes sense.
Yahoo has been struggling for a while now with selling it’s ad space and with Google’s surplus of ads, it’s more like a match made in heaven. While there is some speculation about Yahoo making a trade in of it’s deal with Microsoft, which has been in effect since 2009, there’s no word on it yet. For now, it seems that the leaders Yahoo have simply found a loophole in their contract with Microsoft and are taking advantage of it.
So what does this mean for Yahoo users? Apparently, not much. In an online statement, Yahoo representatives have stated,
“For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.”
[framed_box width=”0″ height=”0″]source: Click Here to find out more![/framed_box]Most professional opinions believe that if anything, Google will be the company benefitting most from this deal. While Google is probably the more popular search engine – let’s be honest, no one ever says “Yahoo it” – it needs Yahoo for better placement of it’s ads. The reason Yahoo has stuck around as a valid search engine and hasn’t been totally run over by Google is because when users search for things via Yahoo, the search is influenced by popular news to optimize your search and make it more current. Unfortunately, Google doesn’t do as good of a job on this and having very well placed ads on Yahoo with this in mind will definitely help their case.
The real question now is whether or not Yahoo users even click on the ads. After all, when it comes to search engine loyalty, it gets pretty fierce. Only time will tell. But one thing we can predict is that both companies are looking to make some money, and that’s certainly a good thing for their investors.
Very interesting, seems like we will see the same ads on both engines from now on….
Thanks for the great article..