Importance Of Link Building

Learn The Importance Of Link Building For Your Website

Link building is a huge part of driving traffic to any website, however it’s not as simple as it sounds. Now, more than ever, having your website linked to another one that can be very influential for your business. It’s competitive to get on a site, have a good standing, and most importantly be seen. Proving you’ve got what it takes to be a partner in link building is essential and we’re going to tell you how to achieve that goal.

[success]1. Popularity[/success]

There are two different types of popularity to consider – global and local. This is a huge factor to take into account. Linking yourself to a global site when you business is majorly local just doesn’t make sense. Sure, you want to put yourself on the map, but it’s important to start small and work your way up to a global scale. Do some research and figure out what it is that other local businesses are doing to drive traffic to their websites and gain more clientele. Even better is getting in touch with fellow local business owners and coming to an agreement for mutual website linking. This is the “building” factor in link building. It doesn’t always have to be about competition, a lot of business owners forget that strength comes in numbers and being an active part of your local business community is a huge step in the right direction.Think of your future popularity on a local and global scale like a house – without a good foundation, the structure is sure to cave in.

[success]2. Trust[/success]

It’s so easy to get scammed nowadays – especially for first time business owners. Having a trusted website support your link is extremely important. Not only will you be saving yourself from a scam, but you’ll have the positive influence of a trusted site which will reflect on to the legitimacy and integrity of your own website and company. Once again, analyze the sites that are linking to others in your field and thoroughly research who you’ll trust with link building. In these instances it’s more about quality than quantity. You want a few strong, well known sites to promote your link versus multiple small time sites that may or may not be scamming you.

[success]3. Ranking[/success]

Link building is an important part of SEO and obviously the higher your ranking on search engines the better – but how can you get there? If you can’t afford to look to a professional company for SEO services just yet, consider the fact that an easy way to improve your ranking on your own is through content. Well written content on your site should use relevant keywords that people would search. Be careful though, over do it and search engine giants like Google with penalize you for it. Find a balance. For example, if you own a landscaping business you want to mention landscaping as much as is necessary but balance it out with other key phrases that can apply to your business like “landscaping site development” or “landscaping water features”. Of course, once your rank is improved, you can then look to larger sites for further link building.