3 Ways To Improve Your Online Store
Online shopping is very quickly taking over traditional shopping in malls, outlets, or small boutiques – which is why as a business owner who has an online store, you need to make sure that you are giving your customers the best possible online shopping experience. Here are just a few tips on how to improve your online store.
1. Recommendations
This is one area that can be so hit or miss for an online store. Either the recommendations are great, or they’re completely off. You want your store to have the former. How do you make this happen? Work with your developer to mimic an experience that many of us have in store when we are browsing shoes, for example, and a sales associate would inform us that certain shoes are on sale or that there is a “buy one, get one” promotion going on. This can be copied into an online format that gives smart suggestions based on the items that online customers are looking at.
2. Abandoned Shopping Carts
Many online shoppers get hesitant about buying items once they reach the checkout stage. It’s natural for customers to second guess what they are about to spend their money on. Over 60% of shoppers will abandon their shopping carts at this point – how can you make sure this doesn’t happen? If you are selling clothing, introduce a measurement system instead of just the usual S, M, or L. This will make customers more confident in their choices. You can also implement a “free shipping” for returns policy so that customers feel more comfortable about making purchases they may be on the fence about. All of these small changes help your overall profits and increase sales.
3. Geo-marketing
The locational data that your customers contain within their IP addresses can be a world of help to you. If you have a sporting goods online store, for example, and a customer from Montreal is shopping online in the winter months, you can have your online store immediately cater to this particular user. It will show the customer all winter sporting equipment such as skis, snowboards, or snowsuits instead of more summer based sporting equipment like volleyball nets or swimming goggles. By taking advantage of the location and time of year with geo-marketing, you can easily double your sales.
Do you have a successful online store? Tell us about it below!
