4 Social Media Platforms That Love The World Cup
For the duration of the Fifa World Cup many companies – specifically those based online – have taken advantage of the situation by giving their users a World Cup themed experience. Now, we list some of the best and innovative ways we saw the World Cup being advertised:
[success]1. Google[/success]
As always, Google had prepared months in advance for World Cup themed homepage art. The search engine giant was on top of every game and update that was happening in real time. They didn’t miss a beat! Keeping fans in the spirit world wide (and not picking favourites) is what made this Google campaign so successful. Additionally, users have become accustomed to having themed homepages for Google when it comes to universal events such as the World Cup or the Olympics. [success]2. Snapchat[/success]
Although this social media source has only been around for a few years, the company had a very smart way of introducing the World Cup to their app. A new user (available for everyone to chat with) was created called “Rio Live”, without any promotion whatsoever, users caught on and began sending in their World Cup experience snapchats to the account. While only snapchatters in Rio were able to add to the account, users worldwide could view the snaps. Talk about getting creative!
[success]3. Facebook[/success]
Taking a page out of the Twitter handbook, Facebook introduced “trending topics” along with the hashtag not too long ago. For the duration of the World Cup, hundreds of millions of interactions were noted that were on the topic of the World cup. During the final game, there were nearly 88 million people active on Facebook and produced over 280 million posts relating to the game. If that’s not social media, we don’t know what is!
[success]4. Twitter[/success]
With events like the World Cup it’s no surprise that fans are outspoken about the wins and losses via social media. This was especially true when Argentina lost the final game and Twitter users produced over 33,000 tweets with the hashtag #dontcryformeArgentina. Additionally, Twitter released infographics outlining when users were most and least active during World Cup games and as it turns out when games go into penalty goals, the Twitter-sphere is eerily quiet.
