Take A Step Back: 3 Back To Basic Tips For Marketing

3 Back To Basic Tips For Marketing

Sometimes it happens that we get so caught up in what’s the latest marketing trend, that we forget about the fundamental basics of the industry. While keeping up with what’s new and interesting is great, once in a while we need to take a step back and look at what continues to work as time has passed. This is why we’ve put together a list of back to basics marketing that is still relevant:

[success]1. About Us[/success]

Many companies think that there are more important things to focus on than the “about us” page of a website. We disagree! The “about us” page is where you get to tell customers about why you started the company, who your employees are, and what the passion is that continues to drive your business. More and more, consumers want to know who are the people behind the product? They want to be a part of your company because they are the ones that drive it. So take some time to put this page together instead of leaving it for the last minute.

[success]2. Free Info[success]

People often underestimate the power of this one little saying “click here to subscribe to our newsletter”. This is a brilliant tool to develop a list of interested customers that want more information about your products and services. These people are also more likely to be return customers. Why not offer some free info or special promotions? That way more people will learn about this great mailing list option and want to be a part of it – It’s a great strategy!

[framed_box width=”0″ height=”0″] Related Topic: 4 Ways To Improve Email Marketing[/framed_box]

[success]3. Audiences[success]

While having a niche market and knowing your target audience is great, don’t rule out marketing to some new groups out there. You may be surprised that your product or services actually caters to multiple types of people and not just the few you know about. If your target audience is women aged 25-45, try targeting men in the same age group that may buy your product for the women in their lives and vice versa. There are countless ways to go about this, just get creative!
[notice]Do you use these basic marketing tools? Which ones do you find to be the most effective? We want to hear from you in our comments section below![/notice] photo credit: stefano principato via photopin cc