4 Ways To Improve Email Marketing
Email marketing can either be a great success or a horrible failure. Most people think the difference is in a tag line or number of people you’ve reached. We disagree. Here’s our list of what makes an email marketing campaign effective, innovative, and successful:
[success]1. Inbox[/success]
The place you want your emails to go, but how do you know if they’re making it there or not? Make sure, first of all, that you have authentication status from your email service provider. Otherwise, you could be on a spam list and not even notice. Which means that every time you send out an email it goes straight to the spam box and it’s a waste of your time. We recommend having an “unsubscribe” button that people can click if they are not interested and you can assume that the rest are engaged users.
[success]2. Content[/success]
What’s the point of making it into the inbox if you’ve got nothing to say? There needs to be a fine balance here. Your emails can’t be too short or too long – keep it at about 300 words. That’s more than enough to express who you are, why you’re sending the email, and give the person a reason to keep on reading. If your content is lacking, there’s no way you’ll keep customers engaged.
[success]3. Social Media[/success]
Yes, it is necessary. And no, you can’t just have a campaign without it. The sooner everyone accepts this, the better. Integrating social media into your emails will greatly increase how much attention you’ll get. By giving people a call to action at the end of the e-mail such as “like us on Facebook” or “follow us on Twitter” you’re encouraging them to be a part of your company’s community and that is always a good thing.
[success]4. Strategy[/success]
It’s impossible to have a successful email marketing campaign without actually putting some thought into it. Strategies help outline the flow of the campaign. For example, a 4-week campaign for a car washing company may look like this: week 1 is your introduction, week 2 integrates social media, week 3 outlines customer testimonials and previous work, week 4 provides service pricing and a special promotion. It needs to be measured, seamless, and most of all – effective.
[notice]Have you tried email marketing campaigns? Did they fail or succeed? Tell us about your experiences below![/notice]
