Brand Evolution: 3 Ways To Successfully Re-Brand

3 Ways To Successfully Re-Brand

At the beginning, you loved your branding, it was everything you wanted in that exact moment. However, times have changed, and so have you. Your company has gone through some changes too – but that old brand is still there. So what can you do? Here’s our outline on brand evolution:

[success]1. Recycle[/success]

What we mean by this is salvage what you can. Completely changing your brand will confuse your customers and may even drive some of them away. Keep something familiar for them to feel OK with the transition. Ask yourself what you still like about your brand. Perhaps it’s the color combination or the background. Whatever it is, find a way to integrate it into your new brand.

[success]2. Plan[/success]

Let your customers know that you’re giving your brand a makeover, it’ll make the whole process so much easier, and who knows – they might even have some helpful suggestions! Then it’s time to get strategic. Have 3-5 samples of different branding that you’re considering and then test it out in a focus group. See which ones are better than others with an audience and move on from there to further marketing strategies such as prototype completion, PR campaigns, and media releases.

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[success]3. Maintain[/success]

Remember how that first brand got old and boring? Don’t let it happen again. There’s only so many times you can change your brand before customers get annoyed. This time, make sure that the design is something you won’t get tired of seeing and that will stand the test of time. This is the most crucial step because its at this point where you may realize that changes need to be made to make the brand simpler and minimalist.

[notice]Have you done any re-branding? What was the response to it? Tell us about your success and challenges in the comments section![/notice]

photo credit: damonhendrix via photopin cc