Pin Pandemic: 3 Ways To Use Pinterest For Business

3 Ways To Use Pinterest For Business

When we think of social media giants the first two that come into mind are Facebook and Twitter. And the fight to be in the top three is non-stop but for a while now, the position has been held by the popular website and app called Pinterest. This new take on social media is different from the rest because it works as an online pin board  It’s a place where you can leave a marker on something interesting and come back to it later. How can it help your business? That’s what we’re here to tell you:

[success]1. Company Culture Board[/success]

The great thing about Pinterest is that you can have multiple boards for whatever you want. When it comes to having your business being involved on Pinterest, consider having a company culture board. Let your followers and target audience have a look behind the scenes. This can include pictures of employees in a meeting, an office “to-do” list, or even the production process. What this board will do is make your current and prospective clients feel that not only are you honest and hardworking, but your company cares about it’s clients.

[framed_box width=”0″ height=”0″] Related Topic: 5 Reasons To Be Active On LinkedIn[/framed_box]

[success]2. Events Board[/success]

You’d surprised at how many people find out about cool events or promotions via Pinterest. This board can include photos of invitations, have secret promo codes for your e commerce site, or it can be a place to credit your sponsors if your business has them. This board is good to have because instead of spamming people with emails about upcoming events, workshops or promotions, they can simply hop onto Pinterest, check out the events board, and know everything that’s going on!

[framed_box width=”0″ height=”0″] Ebook: How To Use Pinterest For Business[/framed_box]

[success]3. Feedback Board[/success]

At the end of the day social media is about sharing information – you share with your followers, and they want to share with you. This is where the feedback board comes in. By having a place where you can test customer reactions on products before they go out, you’re potentially saving yourself a ton of guesswork. For example, pin a photo of the same t-shirt in three different colors, then see which color gets the most pins. You’ve just tested your target audience without spending a single penny.

[error]Do you use Pinterest for your business? What companies and brands do you follow on Pinterest? Comment and let us know![/error]
photo credit: Nrbelex via photopin cc