4 Brilliant Ways To Use Social Media
Country music’s all female trio The Pistol Annies are taking a whole new approach to releasing their new record, Annie Up. Their marketing strategy is out of the ordinary to say the least. Instead of releasing lyric videos (which is a hot new trend with singers lately) they’re utilizing nearly every social media outlet like Facebook, Foursquare, Instagram, Path, Pinterest, Tumblr, Twitter and Vine. Here’s how the Pistol Annies are generating buzz:
[success]1. Vine[/success]
This 6 second video clip app is the spawn of Twitter and is quickly growing into a very useful social media platform. The band is using this platform as a way to give clues to their fans in terms of their new album and the fun concept that goes along with it. (The Pistol Annies versus a band of bad guys called The One Tones).
[success]2. Comics[/success]
Speaking of fun concepts, they’ve taken advantage of online comic book to engage their fans. There are clues hidden within the stories and ans can help “save the band” from evildoers. This is taking an old-school art form (comic books) and pairing it with modern day sharing systems (social media) and adding interest with a story that is sure to get fans hooked.
[success]3. Facebook and Twitter[/success]
The band has been holding contests for fans to enter and publicly awarding them with everything from autographed vinyl records, guitars, and designer clothes to exclusive video content and tickets to a secret show. As if that weren’t enough, all of this effort has actually increased repeat viewership for the new album’s adventure themed website by 20%!
[success]4. Pinterest[/success]
How in the world would a female, country band be able to utilize Pinterest you ask? Easy – lyrics with photos. Generating views and pins on Pinterest has been a great strategy for the band and gives fans the opportunity to really read the lyrics, understand them, and make a connection with them all before ever hearing the songs.
[error]Would you want to see your favorite bands and singers using these methods? Let us know what you think in the comments section![/error]
I hope that my favorite bands and singers will put a notice on their shows or concerts in the Facebook or Twitter. Because i usually use Facebook and Twitter much more than other social media. I can understand quickly these notifications.
Wow what they are doing is certainly very unique.I see people using facebook and Twitter for promoting band all the time but I never heard of Vine before. Thanks for writing about it.This sounds like a great platform already.
Great article! I came to know about pinterest very recently like a month ago and LOVING it. This band seems pretty smart. Having photos uploaded with lyrics is an awesome idea.Please keep giving us more creative ideas.
Aww those comic pictures look really interesting and fun. Their marketing people are very creative I must say. I appreciate your writing and letting us know about it. Keep going
Brilliant idea fo r musicians. I think the concept can be adapted quite easily for so many different projects or companies, as well. I’d love for all the Indie bands in my hometown of Seattle to hold a contest for creating graphics for their songs – then feature the winner on their websites.
Ah, the new country. I love it when down-home country folks show that they are a whole lot smarter than you think they are. Sweet as pie, but slice right through the layers and end up on top. Go Twitter, and Go Country!
I had never heard of Vine before – that’s awesome. It’s a little hard to figure out at first, but I’m working on a promo with it right now. Thanks for that tip.
Why users still make use of to read news papers when in this technological world everything is existing
on web?
Hi, i fee thnat i noticed you visitted my site so i
came to go back the choose?.I am trying to to find issues to impdove my website!I guess
its good enoough to usee some of your ideas!!