3 New Ways to Tell Your Company’s Story
Telling your company’s story – how you got the idea, where you got started, and what your passion is – can be tricky. The vast majority opt for a simple “About Us” page on their websites and forget about it. However, in a world that seems to be infinitely intertwined with the help of social media, smart phones, and insatiable human curiosity, more people want to know what you’re all about before they commit to being a customer. Here’s 3 new ways to tell your company’s story:
[success]1. Animated Videos[/success]
These videos are all the rage right now and work in multiple ways. While you may think animation is only for companies that can be portrayed in cutesy ways, that’s not necessarily true. Animation doesn’t have to mean cartoonish. It can be very streamlined and professional as well, it all depends on your business and how you want to be represented. That being said, animated videos are engaging and fun to watch. People are drawn to them more than live action because live action can often seem like a commercial and if it’s poor quality then it’ll have to opposite effect on your business. This is why animation is perfect. It’s cheaper, more flexible, and can work as a marketing tool as well as a fun way for your customers to get to know your company.
[framed_box width=”0″ height=”0″]Related Topic: How a video can make or break your website[/framed_box]
[success]2. Blog[/success]
As your company grows and develops, keeping a blog is a great way to document everything from your humble beginnings to your massive success. Writing to your audience and customers in a personal voice lets them feel like they are a part of your journey as a company. And everyone loves a good story – spread out your company’s tale into multiple blog posts and include some pictures for visual effects. You can even have a video blog, merging two styles of documentation into one! That way, people will keep coming back to your website and it works in your favour two-fold.
[framed_box width=”0″ height=”0″]Related Topic: 3 Tips for a Multipurpose Blog [/framed_box]
[success]3. Pinterest[/success]
This is for those of you that simply don’t have time to make videos or write blogs. Pinterest can in fact be used for business and it’s fast too! Simply start up a board called “Our Story” or “About Us” and get pinning. It can be anything like personal photographs, motivational quotes, or simply images of things that inspire you. Whatever it is, your customers will have an image-by-image story put together for them to see which is much more fun than reading a whole page of dense text.
[framed_box width=”0″ height=”0″]Related Topic: Free eBook: How To Use Pinterest For Business [/framed_box]
photo credit: jeffsmallwood via photopin cc
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