How Easter Long Weekend Can Improve Sales
The Easter 4-day weekend is upon us and many businesses will see an increase in sales this weekend. However, many times when an opportunity like this arises, some businesses don’t know how to fully optimize the chance to double their profits in just 4 days. Below are some basic Marketing Tips for Easter Long Weekend.
[success]1. Balance[/success]
Easter is one of the oldest and most celebrated holidays in the world. But like any other holiday it’s become a money grab in a lot of ways. Nothing to be ashamed of, just make sure you know what you’re doing. Stick with traditional Easter images like fluffy bunnies, yellow chubby chicks, and colorful eggs – however don’t go too traditional. After all, Easter is a Christian holiday and if you go too far into the religious aspect of it, there’s a good chance people can get turned off. Stay religiously neutral just to be safe. We all know traditional can get boring and that’s where you need to strike a balance between old and new. Easter also happens to fall right around the beginning of Spring so incorporate some colorful aspects like flowers and sunshine into your sales promotions or newsletters. It’ll get everyone out of their winter funk and into your business to stock up for the weekend.
[success]2. Food[/success]
Another big selling factor around Easter time is the food. Chocolate Bunnies, Marshmallow Peeps, and Creme Eggs galore. If you’re a retailer that has food as a part of your business, try to incorporate these Easter favourites. If your business has nothing to do with food, you can always hold mini competitions for your customers like “How many chocolate mini eggs are in the jar?” and the correct answer wins a $50 gift card. It’s easy to get people in the spirit of competition and it’ll give them a reason to stop by your business. As long as you’re driving traffic, you’re improving sales.
[success]3. Event[/success]
Everyone loves a good Easter event and there’s so many options to choose from. Hold an Easter Weekend picnic or BBQ if you’ve got a storefront that’s close to a park or has a large parking lot. Organize an egg hunt for kids in your store or have an egg painting station. Whatever you choose to do, make sure you send out an invitation to your customer mailing list or through email newsletter. There’s no point in having an event that no one shows up to. There’s still time to plan something so get going!
[success]4. Ecommerce[/success]
One way many businesses are using Easter is to offer deals just for the weekend and sending customers emails with Easter egg “codes” for their ecommerce websites. Your customers receive an email with a personalized code, go on your website to shop, type in the code, and receive a discount on their purchases. It’s one of the simpler ways to incorporate the holiday while still improving sales and profits.
[success]5. Slogans[/success]
Easter is a big holiday and chances are you won’t be the only business that takes advantage of it. How will you stand out? Having a catchy slogan for the weekend is a great way to make people notice you among the pastel colored crowd of ads. Some successful Easter slogan of the past include Nestle’s chocolate released a low-fat chocolate pudding with the slogan saying “Chocolate doesn’t have to be evil” underneath an ad of a scary looking chocolate bunny. M&M’s released limited time “Bunny Mix” themed candies for the holiday in pastel colors with chicks and bunnies on the candy coated chocolate instead of the famous “M”. Hilton Hotels had an ad a few years ago with a man in a bunny suit and basket of eggs sleeping in a hotel with the slogan “Get away this Easter”.
[error]Regardless of how you decide to run your business this Easter holiday, try to have fun and enjoy the long weekend. From everyone here at Developaweb – we wish you a Happy Easter.[/error]
photo credit: Neal., PetitPlat – Stephanie Kilgast, dotlizard, Pink Sherbet Photography via photopin cc
I think this is one of the most significant info for
me. And i am glad reading your article. But want
to remark on few general things, The website style is great, the articles is really nice :
D. Good job, cheers
Hey There. I found your weblog the use of msn. This is an extremely well written article.
I will make sure to bookmark it and come back to read more of your helpful information.
Thank you for the post. I’ll certainly return.