The wolf-pack is back! It’s the most anticipated movie for the upcoming summer – The Hangover 3. What could they possibly think of this time? We’re going to go ahead and guess more epic romance moments, more jungle animals (there’s rumors of a giraffe!), more face tattoos and most of all more Mr. Chow. By adding roles for comedy superstars like John Goodman and Melissa McCarthy, the last installment of the trilogy is sure to deliver big laughs.
We want to take a look at how Hangover 3 is using online marketing as a very effective tool, here’s some of their strategies:
[success]1. YouTube[/success]Get ready to see the Hangover 3 trailer in front of every YouTube clip you’re hoping to watch for the next couple of months. With big movie productions, the feature can afford to bombard fans online through 30 second trailer clips. Which we all know will prompt people to go and watch the full trailer on YouTube – completely forgetting why they stumbled onto the video site in the first place. Well played, Hangover.
[success]2. Social Media[/success]Huge build up was around the release of the trailer for this film. With it’s release today, it’s clear that the focus is on this one being the last of a trilogy and “the final chapter”. The Hangover’s third installment is sure to be a trending topic on Twitter by the end of the day. We’re going to see an increase in hashtags that look like this: #hangover3spoilers or #thewolfpackisback. Create your own hashtag and see if it catches on!
[success]3. Contests[/success]There are definitely going to be contests out there for hard-core fans of the movies. Another great way to use social media for the film and to engage fans. By having fans submit pictures or favourite quotes from the previous two movies, it’ll drum up a lot press and get people talking.The prize is usually tickets to the movie premiere – so keep an eye out on all your social media sites and try to win that prize!
[success]4. Trailers[/success]Traditionally a movie will release one standard trailer and then perhaps an extended one close to the release date. With a film like the Hangover 3, however, there will probably be a steady release of about 3-4 trailers with slightly different scenes in each one. This is because trailers are like sneak peeks at the film and for the hype to keep building for this movie it’s essential to keep people interested. That’s why the first trailer has been released today, but we can expect at least 2 more in the coming weeks. People will be sharing them like crazy – get ready for a Hangover 3 trailer overload on your newsfeed!
Will you the movie? Do you think it will be better than the last two? Do you wish they’d make a Hangover 4? Let us know in the comments below, we’d love to hear from you!
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