Social networks have proliferated the online environment, designed to connect people based on every interest and need. As a result, a growing number of companies and businesses have done their best to ensure that web services are accessible virtually anywhere.
Web usage on mobile devices is steadily increasing. In fact, more people have access to a mobile phone than a personal computer. The mobile web provides a rich environment, full of possibilities for companies to embrace and utilize to promote their business. That said, compelling content is of little value to users if it ignores the context in which it is viewed and processed.
Unlike the desktop web experience, mobile web access is at a reduced scale and one-handed. These challenges can lead to opportunities unavailable in the desktop web environment such as location-specific data, on-the-go messaging, email marketing and voice communication. There’s no better time to start publishing web content beyond the desktop.
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