4 PPC Mistakes
Pay-per-click (or PPC) ads are not for everyone, however, depending on your business they can be a very cost efficient and simple way to implement online marketing strategies. Furthermore, it’s important that the PPC ads actually work and have an effect. Here’s a few mistakes to avoid when investing in PPC ads:article written by:
[success]1. Placement[/success]
Unlike SEO, being number one with PPC ads isn’t always the best thing to do. It’s not about quantity, it’s about quality. Focus more on which searches will display your PPC ad so that you’re targeting your prime audience instead of literally anyone searching for anything. Close in on what your customers are searching for and then go for it. Be strategic about placement.
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[success]2. Networks[/success]
Be very, very careful with which networks display your ads. If you become a victim of a fraudulent network using your ad, it could have the exact opposite effect that you want your ad to have. The way to make sure you’re doing things properly and effectively is by looking into your web statistics and finding domain names that bring you a high number of visitors with a high bounce rate.
Not all PPC ads have to look alike. Seriously, it’s all about grabbing that customer’s attention. Get creative and look through some ads that already exist in your industry and then try to see what they are missing. Think outside the box, your business is unique, and your ads should be too.
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[success]4. Information[/success]
You’d think that having information like an address or phone number would be useful, but when it comes to PPC ads, that’s not the case. Don’t waste the space on content info, the goal is to engage an audience and get them to click on the ad. Once they do, they’ll know your information. Use that space for the eye-catching message that will get them there!
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thank you looking forward suggestions so that we can better understand and avoid mistakes