3 Facebook Marketing Mistakes
Millions of companies are using Facebook as a large part of their online marketing strategy. While this is a smart move to make, many companies are often left wondering whether or not their Facebook marketing attempts are actually working. We recommend going through your current Facebook marketing campaign and weeding out these common mistakes:
[success]1. Cover Photo[/success]
So many people think that a cover photo doesn’t matter, but it’s a huge deal! This is the first thing people visiting your Facebook page will see, there needs to be effort put into it! Here are the things to avoid with a cover photo: make sure you have permission to use it, don’t use promotions as a cover photo, and keep it relevant. This means your cover photo options need to limited to a company logo, an example of a product/service, or your brand’s slogan.
[success]2. Holding Contests[/success]
This is a great way to get people to your Facebook page and encourage users to be more engaged with your business. However, the biggest mistake that people often make is not following Facebook’s guidelines for holding contests. What’s that? You didn’t know Facebook had guidelines? Well here are just a few of them: You cannot notify contest winners via Facebook, you may not establish terms that go against Facebook’s existing terms of usage, and you may only run a contest if you are a merchant or manufacturer of a product/service. The complete list of rules and regulations can be found here: https://www.facebook.com/page_guidelines.php
[success]3. Ignoring Info[/success]
There is a reason Facebook allows you to see how many people you’re reaching with your page content. That reason is so that you know exactly what people are interested and what they just are not going to respond to. So many businesses forget to use this option to it’s fullest potential and end up wasting time and money on new campaigns that simply won’t work. Think of your Facebook audience as a free focus group, they’re the perfect people to let you know what you’re doing well and where you’re going wrong.
[notice]Have you made any of these Facebook marketing mistakes? What are your favourite strategies for online marketing? Tell us about it in the comments.[/notice] photo credit: mkhmarketing via photopin cc
