10 Buzzwords That Need To Go
Buzzwords. Literally, words that create buzz, conversation, and general interest. Sometimes they’re good, but often they get quickly overused and annoying. Since marketing is a constantly changing field, we’re going to outline the top 10 buzzwords to avoid using:
[notice]1.Viral[/notice]
This word means making something a worldwide hit overnight. And it needs to stop being used because forcing something to go viral never turns out well.
[notice]2. Two-Way Conversation[/notice]
This means engaging with users on a more personal level. It’s just a fancy way of saying talk to your customers.
[framed_box width=”0″ height=”0″] Related Topic: 3 Tips For Keeping Your Content Fresh[/framed_box]
[notice]3. Contextual Marketing[/notice]
All marketing is contextual, so whoever created this buzzword automatically failed, we don’t recommend using it if you’re trying to impress someone.
[notice] 4. SoLoMo [/notice]
Believe it or not, this is actually frequently used term. It’s an acronym for social media (SO), local commerce (LO), and mobile apps (MO). There’s no point in using it because you’ll only end up having to explain it.
[notice]5. Clickability [/notice]
Content so good, you can’t help but click on it! At least, that’s what it’s supposed to mean, but again, this is one 
buzzword that’s been overused and abused for too long.
[framed_box width=”0″ height=”0″] Related Topic: 3 Tips For A Multipurpose Blog[/framed_box]
[notice]6. Immersive Experience[/notice]
This is similar to number 3. All online content is generally immersible. The whole Internet is. Therefore, claiming to offer an immersive online experience is really nothing special.
[notice]7. Ideation[/notice]
Again, we’re not really sure how this came to fruition, but it needs to stop being used. It’s another one of those words that unnecessarily fancy. Oh, and it means turning ideas into reality.
[notice]8. Showrooming[/notice]
We’ve all done it – looking at merchandise in a store and then finding it for cheaper online. However, this word needs to be put to rest, it reminds us too much of cheesy game shows.
[notice]9. 360 Campaign[/notice]
This is a buzzword used to explain that a campaign will cover both online and offline marketing strategies. Once a useful phrase, but now it’s become an ancient catchword.
[notice]10.Thought Leader[/notice]
Often people use this buzzword to describe a professional that excels in their field. We think this one needs to go because it sounds too misleading and vague.
[error]What did you think of our list? Do you have any buzzwords that you can’t stand? Tell us about it in the comments![/error]
